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About Smack Marketing
We
are a young trendy advertisement and marketing company with
a new innovative two way approach to the industry.
Our offerings
Clients will find Affordable 30 day ad campaigns starting
at $25 with instant ad rotating (8,450 imps) with no
introductory ad rates, no contracts and no hidden fees. If
you purchase a 30 day ad spot it’s yours and you may change
your ad as many times as you like free of charge.
Why
Advertise Online?
The
Internet is fast becoming an essential component of any
major ad campaign here in Houston.
Customer Relationship Management
Customer Acquisition and Retention
Advertising online will not only help build your base of
customers, it will help retain them.
Consumers Are Online
It's a simple truth: advertisers must go where consumers are
in order to reach them. And more and more, consumers are
online.
Media Consumption Is
Shifting
Your target markets - male, female, young and old -- are now
spending time online that they once devoted to traditional
media like magazines, TV and radio.
Online Works When TV Doesn't
How's this for a shocker? Some sought-after markets barely
respond to TV anymore.
Brand Lift
Advertisers are finding that shifting dollars online
bolsters brands.
Data
Capture
The Web enables advertisers to capture consumer data that
can be used to connect with consumers and build strong
relationships.
What Online
Does Better Than Offline
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More Messaging
Rich media ads using Smack Marketing as well as large
interactive ad units are becoming standard offerings of
Web publishers, giving online advertisers the ability to
feature more information in ads, thus making messages
more relevant to target audiences.
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Better Targeting
Web advertisers have the capability to pinpoint
consumers in ways that traditional media could only
dream about. They can isolate target markets by zip code
or city, by demographics and personal interests, by the
context of site content and even by the time of day.
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More Control Over Reach and Frequency
The Web enables advertisers to determine reach and
frequency of their ads to achieve specific campaign
goals more strategically than offline ever could.
Advertisers can increase frequency through surround
sessions, limit it through frequency caps, and better
control reach through the refined targeting capabilities
offered online.
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More Immediacy
Online ads enable direct response like never before.
Consumers can immediately click to learn more about a
product, register for information, or even buy it right
there on the spot.
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Diminishing Returns Recovery
In addition to reaching otherwise elusive consumers,
advertising on the Web can jumpstart overall cross media
campaign results when offline ad returns begin to
diminish "by touching the same consumers in a
complementary environment," according to the McDonald's
2002 Cross Media Optimization Study.
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Real-Time Optimization
An array of technologies is now available for
advertisers to test and optimize online ads in real time
during a campaign run. Not sure which creative will
appeal to which market segment? Want proof of an ad
placement's performance before it's too late? Online ad
optimization can make it happen.
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More Tangible Tracking and
Measurement
The Internet takes the guesswork out of measuring
campaign results. Unlike traditional media, just about
any aspect of an online ad can be tracked, from number
of ad impressions to intricate consumer interactions
with the creative. Plus, as previously mentioned, even
branding impact can be assessed. All of this makes for
tangible evidence of ROI when it comes time to measure
campaign results
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